In today's digital age, a strong online presence is non-negotiable for therapists looking to connect with clients. But simply having a website isn't enough. To truly stand out and reach those who need your support, you need a specialized approach to Search Engine Optimization (SEO). SEO for therapist websites isn't just about technical jargon; it's about building trust, enhancing accessibility, and effectively reaching your community.

When you think of “accessible therapy,” what comes to mind? Affordability? Local availability of therapists? Accepting insurance or offering a sliding scale? While all of these matters are certainly part of making therapy accessible, there’s another, often overlooked aspect of making therapy accessible. Take a moment to consider what the word “accessibility” means to you.

The most basic definition is: being able to be reached or obtained easily. Looking at that definition through the lens of therapy, affordability, availability of therapists, and insurance / sliding scale all fit to make therapy more accessible. The ACA and telehealth have also played a big role in making therapy more accessible to many. But what about accessible therapy for clients with disabilities?